We are excited to see MagicLeap make major investment success. Magicleap is somewhere between augmented reality and virtual reality. At the core of the technology platform is Digital Lightfield™
In essence, Magicleap will enable a series of devices that create a digital light-emitting 3d illusion for users. According to the MagicLeap website, they are calling this technology the Digital Lightfield. Star Wars anyone?
All science fiction aside, MagicLeap is exciting stuff. Google is one of the project's biggest investors with $542m in funding. Along with tons of other players including Andreessen Horowitz. The patents that MagicLeap filed suggest that the hardware device will be able to create 3D patterns of light rays. This means that your brain is completely in-sync with the generated reflections.Thomas Cull, another investor, said: “I’m not sure exactly what the category will be called but it augments and brings you into a world in a completely realistic, immersive way without taxing your eyes or brain.”
According to the MagicLeap website: "With our founding principles our team dug deep into the physics of the visual world, and dug deep into the physics and processes of our visual and sensory perception. We created something new. We call it a Dynamic Digitized Lightfield Signal™ (you can call it a Digital Lightfield™). It is biomimetic, meaning it respects how we function naturally as humans (we are humans after all, not machines).
In time, we began adding a number of other technologies to our Digital Lightfield: hardware, software, sensors, core processors, and a few things that just need to remain a mystery. The result of this combination enabled our technology to deliver experiences that are so unique, so unexpected, so never-been-seen-before, they can only be described as magical."
Pair the convincing reflections with patents filed for infra-red sensors and eye-tracking cameras means MagicLeap could create context and environment aware 3d light illusions. Companies like MagicLeap don't come along everyday and we feel this could have real applications for (just about) every industry, most notably: gaming and advertising.
Given the course and advancements of the technology, we could see MagicLeap products being really useful for a variety of applications, from military to healthcare simulation, and eventually in our living rooms.
We think Google's investment was well-played. In July, Facebook completed a $2bn purchase of Oculus Rift. Oculus is a more practical investment. The platform has proven success and a cult following with gaming titles under their belt. Given all of Oculus's successes, we feel like MagicLeap might look more like the future of virtual reality.
Today, the human-machine interface is evolving. New digital experiences are brought to life everyday. We bring you our favorite input methods and latest technologies that are helping to bring seamless digital interactions...
1. Natural Speech Recognition
There are entire businesses and product who promote natural speech recognition. It's been around for so long, you're probably wondering how it made this list. It's because it has so far to go, yet it is still readily adopted as an alternative input method by every modern smartphone user on the planet.
Making Siri human is incredibly difficult. It's safe to say that we have never had in our hands, a reliable interaction with speech recognition. That is having a real conversation... And we think that we are just a few generations away from some fun and interesting adoptions and technological advancement in natural speech recognition. Just as important as the technology will be the design of these systems to integrate into our everyday lives.
2. Gesture / Motion Sensing
Motion sensing/gesture technology has come a long way in the past few years with Leap Motion and Kinect platforms at the top of our list. On the one hand, motion sensing feels like a natural step forward to create a more integrated digital and physical world. On the other hand, it's just not there yet. Still, what we can do today is highly impressive, and with these platforms being accessible and developer friendly, getting in is easier than ever.
There are some heavy-hitting, inspiring applications for motion sensing in the gaming sector. But mass adoption feels far out. We think the primary reason that gesturing is so hard to adopt is that the interactions and behaviors required to engage with the system are invisible and highly complex. Although motion sensing is supposed to feel natural, it certainly does not feel that way now.
3. Virtual Reality
Every consumer electronics company worth their salt is exploring virtual reality. It's time to throw away those 3d glasses and try a VR set. One of the most popular sets at this time is the Oculus Rift. Steady but still experimental. We believe in VR because it's fun and we are far from the only ones.
To be honest, we are afraid for the industry. It's clearly at a critical point in it's evolution. VR can quickly turn from a potentially ubiquitous consumer electronic to gimmicky at best.
4. Ambient Connected Objects
That up there is the Kohler Numi Toilet. It's as much awesome as it is absurd. Smart everything! We talk a lot about connected objects on this blog and it's for a good reason. Many technologists see the connected world as the next industrial evolution. And they are not far off. Practically, everything you have in your house can be re-imagined. From the lighting, to the appliances, to security, etc... But it's not only in the home, how about your car, the gas store, your office, your desk, your pen.
Every business that produces any product in any sector needs to consider connecting their products as a critical technology investment in the next few years (2014).
That's it! Those are our top three input methods to watch out for. Contact us to start integrating these input methods into your products or create an amazing campaign featuring the technologies we've mentioned today. Stay tuned for more examples and guides from Sharp+Nimble.
Today, the human-machine interface is evolving. New digital experiences are brought to life everyday. We bring you our favorite input methods and latest technologies that are helping to bring seamless digital interactions…
We’ve been experimenting with Quartz Composer (QC) and Origami for prototyping mobile . But since the documentation and literature surrounding it was essentially non-existent, it was a turbulent start…
At Sharp+Nimble, when a potential partner comes to our digital door and asks for a proposal, we often have to start with explaining our process. And one critical element of our approach is a running features list (defined as user stories).
Videos and animations still feel separate from content. You often find videos that are encased by your host’s branding; bottled up in an iframe. Well, what if we could take an integrated approach towards adding animation?