Integrated digital experiences are at the core of the future of retail. In this short exploration, we look at what it means to be integrated and examples of retailers who are doing it well.
Mobile Shopping Lights The Way
On the one hand, mobile shoppers want instant access to information. When they use their phones inside your store, there is little doubt they are looking for the best product at the best deal. This is an opportunity for retailers to be at the right place at the right time.
On the other hand, what happens when a consumer walks into a store with little to no incentive to buy. They browse. And browse. Then they find the best deal and buy online. We are all guilty of this. Are we to blame for our lack of consumer loyalty or are retailers adapting fast enough to this new breed of mobile consumer?
As consumers are increasingly using their phones and mini-tablets to discover what’s around them, retailers need to get smarter about how to use mobile to their advantage.
Integrated Digital Experiences
Creating integrated shopping experiences is at the core of retail success in the coming years. In today’s connected retail landscape, retailers needs to find new ways to enhance the shopping experience — or lose them to e-commerce. A great example is Walmart’s (in Canada) Grab&Go system.
Walmart Canada created a system for e-commerce customers to pick up their orders from a locker… After shopping online and entering the checkout area on Walmart’s website, customers have the option to select the Grab&Go.
Shoppers are e-mailed a temporary access code that they enter via the touch-screen console to access their items. No hassle, no lines, no hunting for items. Your shopping is done.
create an interactive kiosk that helps consumers find the perfect product for their needs and improve the overall in-store cosmetics shopping experience. The application features intuitive, and non-intrusive, functionalities that assist consumers with their product selection.
Kiosks are great for stores. They can be great for digital shopping experiences or for brand enrichment. Some of our favorite promotional machines include Coca-Cola’s Small World Machine, which was a promotional item but a connected device none the less and a brilliant start to what retailers can offer customers with connected objects. Not only does it promote the brand but the campaign’s mission and message is touching and effective.
We imagine a future where every item on every shelf is connected. Imagine knowing how many times a customer picked up an item and put it down. Not to mention real-time-inventory management and self-checkout. The more your store is connected, and every item, every piece of furniture has a story to tell.